In response to global workforce culture shifts, HR management system provider Rymnet has launched the E-Engage mobile application, Malaysia’s first employee engagement mobile platform. Built with input from retailers and service-sector employers who identified key challenges such as high turnover and unmotivated staff, E-Engage aims to give companies practical tools to address the root causes of disengagement and translate morale into real business results.
As Malaysia works towards improving national productivity and workplace resilience by 2026, the retail sector’s recent slowdown underscores the importance of engaging and retaining talent on the frontlines. According to the Malaysia Retail Industry Report, retail sales declined 3.0% year-on-year in Q2 2025, reflecting cautious consumer sentiment. With physical retailers under mounting pressure from rising costs and online competition, improving workforce engagement and morale has become a business imperative.
“Having worked with retailers nationwide, we have seen how frequent staff movement and declining morale can translate into hidden sales losses and operational inefficiencies,” said Bryan Un, CEO of Rymnet. “Employees today expect purpose, recognition, and a culture that aligns with their values, but for retailers with multiple branches, it is often difficult to keep track of employee wellbeing across locations. This is why we built E-Engage, to help employers keep their best people by engaging their workforce, boosting morale and retention and ultimately streamlining operations, all from one mobile app.”
Addressing changing workplace expectations
E-Engage is an all-in-one employee engagement app that integrates wellbeing, performance, and recognition into a single, seamless platform. Designed for the fast-paced retail environment, E-Engage features real-time pulse surveys that enable managers to understand employees’ happiness and engagement levels across different branches and locations. By gaining these insights, employers can take proactive steps to sustain a positive workplace culture and identify potential issues before they escalate.
The recognition and digital rewards system makes it easier for leaders to acknowledge individual contributions, a crucial step in reducing turnover and motivating service staff. Targeted at younger employees who value recognition as much as financial rewards, its gamified elements encourage employees to stay motivated and connected. Staff can collect badges for personal milestones like work anniversaries or sales achievements, earning in-app coins that can be exchanged for rewards including vouchers and company merchandise.
Employers can also jointly set career progression goals and sales missions with employees through the goal alignment and milestone feature, linking day-to-day tasks to broader company objectives to give employees a sense of ownership and purpose.
The recognition and digital rewards system makes it easier for leaders to acknowledge individual contributions, a crucial step in reducing turnover and motivating service staff. Targeted at younger employees who value recognition as much as financial rewards, its gamified elements encourage employees to stay motivated and connected. Staff can collect badges for personal milestones like work anniversaries or sales achievements, earning in-app coins that can be exchanged for rewards including vouchers and company merchandise.
Employers can also jointly set career progression goals and sales missions with employees through the goal alignment and milestone feature, linking day-to-day tasks to broader company objectives to give employees a sense of ownership and purpose.
With the retail industry remaining a major contributor to Malaysia’s economy and employment, ensuring its resilience through innovations such as the E-Engage app could help ease pressure on employers to build healthy workplace environments while helping the nation meet its productivity targets. As organisations prepare for a workplace reset in 2026, the companies that prioritise engagement now are better positioned to retain talent, deliver stronger customer experiences and contribute to long-term economic growth.
