For Elsa Ong, Operations Team Leader at FedEx Malaysia, stepping into the world of logistics and supply chain management wasn’t just about climbing the corporate ladder—it was about proving that determination, adaptability and passion can break down barriers. As a female leader in a male-dominated field, she hopes to continue inspiring others along the way.
A Journey of Growth and Grit
Ong’s career began in 2015 as a management trainee at TNT Express, which became part of FedEx following its acquisition in 2016. A year later, she transitioned into operations, taking on a leadership role that provided warehousing solutions for medical devices. When she transitioned to FedEx, she remained in the role and later moved into an on-dock team for an aerospace facility, where she gained a rare opportunity—immersing herself in a different setting while staying within the same organization.
With a drive to further expand her knowledge, Ong made a bold request: she wanted to gain a deeper understanding of FedEx core business beyond customer-specific operations. Her managers supported her ambition, leading her to a new role at one of the shipping and logistics stations in Kuala Lumpur, where she spent four years honing her expertise in logistics operations.
Her persistence paid off when she applied for a managerial position in Special Services—and secured it. Today, Ong manages a diverse team spread across Malaysia and the Philippines, overseeing operations that require seamless coordination across borders and time zones. In her current role, Ong and her team address complex logistics issues, including customs clearance and specialized customer requests. They collaborate to deliver innovative solutions, ensuring efficient operations and upholding FedEx reputation for service reliability in the region.
From Family Lessons to Leadership in Logistics
Ong’s approach to leadership was shaped by her upbringing in a household of strong women. Growing up with three sisters, she learned the importance of independence, resilience and supporting one another. Her grandmother, who single-handedly raised seven children after the passing of her grandfather, was a constant source of inspiration.
“My grandmother taught me that no matter the challenges, you push forward. That mindset has carried me through every stage of my career,” Ong reflects.
Her transition into management at FedEx reinforced these lessons. Leading a team across different locations, she had to adapt her leadership style to balance efficiency with empathy.
“Managing a team is not just about giving instructions—it’s about listening, problem-solving and creating a space where people feel empowered to do their best work,” she says.
The Challenges of Being a Woman in Logistics
While Ong never set out to defy industry norms, she quickly realised that being a woman in logistics came with its own set of challenges. Early in her career, when she was working in operations—a physically demanding position—many questioned if she could handle it.
“People were constantly worried—was I okay with the long hours, the heat, the heavy lifting? Some even asked if I was sure I wanted to do this job as a frontline worker,” Ong recalls.
But instead of letting doubts shake her confidence, she proved herself through action. By immersing herself in the hands-on aspects of the job, she gained the respect of her colleagues and erased any doubts about her ability to thrive in an industry where women were often underrepresented.
“Once they saw me doing the work, they stopped questioning my abilities. Eventually, they accepted me as part of the team,” she says.
Her transition into management brought a new set of challenges—operations had always been male-dominated and stepping into a leadership role required her to sharpen her skills, build credibility and refine her leadership style.
Charting Her Own Path to Leadership
Ong credits her mentors and managers for shaping the kind of leader she is today. From her first boss, operations manager Mei Sin who was caring and composed, to Tien Long Woon, FedEx Malaysia managing director, who balanced logic with empathy, and operations manager David, who brought energy and creativity into his leadership style—each mentor showed her that there was no single path to success.
“They were all so different, yet all successful in their own way. That taught me that I don’t need to change who I am to succeed—I just need to be the best version of myself,” Ong shares.
FedEx played a significant role in her leadership development. The “Advance into Management” program, a prerequisite for those pursuing managerial roles, equipped her with critical skills ranging from effective communication to strategic thinking. She also participated in training programs on data analysis, operations efficiency and people management, all of which helped her navigate the complexities of leadership.
“The training on managing people was especially impactful. It showed me that clear communication is key, and I’ve applied that lesson every day since,” she notes.
Inspiring the Next Generation of Female Leaders
As more women step into leadership roles within logistics, Ong believes the industry is changing for the better.
“The shift is already happening—there are more female frontliners, managers and senior executives. It’s slowly becoming the norm,” she says.
For young women aspiring to break into male-dominated industries, her advice is simple but powerful:
“Don’t let outdated perceptions hold you back. Take the challenge, prove yourself and never be afraid to fail. You can have it all—career success, personal fulfilment and growth. You don’t have to choose one over the other.”
Ong’s journey is a testament to the fact that determination, support and a willingness to learn can open doors to endless possibilities. And with companies like FedEx fostering a culture of growth and inclusivity, she believes the future is bright for the next generation of female leaders in logistics.
