Asia Pacific’s leading HR solutions provider, PERSOLKELLY, has officially rebranded as PERSOL, unifying its operations across 13 markets under one cohesive brand. This marks a significant milestone in its evolution and strengthens PERSOL’s position as a future-focused talent partner for Australia.
The rebrand retires the Kelly name after years of successful collaboration, bringing all PERSOLKELLY-branded businesses under one scalable, region-wide identity. It offers clients and jobseekers a more seamless experience – while preserving the trusted local teams and relationships that remain at the heart of its success.
In Australia, PERSOL draws on a strong legacy shaped by home-grown staffing brands SKILLED, Kelly and Programmed. With more than 100 offices nationwide and a workforce exceeding 30,000, PERSOL continues to support the country’s evolving workforce needs across STEM, banking and financial services, mining and resources, government, professional services and IT.
Australia’s economy is embarking on a transformation through critical sectors such as technology, AI and renewable energy. Government initiatives like Future Made in Australia are accelerating growth in clean-tech manufacturing and green hydrogen, backed by more than A$22 billion in funding and large-scale industrial projects.
Meanwhile, the transition to renewables is creating an estimated 53,000 jobs in cleantech manufacturing by 2035. Household battery installations are also surging following a national subsidy scheme that covers up to 30% of installation costs.
Amid these shifts, Australian businesses face mounting pressure to fill roles in STEM, IT, engineering, AI and sustainability. Recent research indicates 71% of industry leaders expect workforce shortages to persist into 2025, while studies estimate the IT sector will need to grow by 37%, adding 150,000 jobs by 2030.
“For decades, we’ve built trusted client relationships and deep local expertise – helping businesses and professionals across Australia and the region navigate workforce challenges,” said Kurt Gillam, Executive General Manager, PERSOL ANZ.
“Becoming PERSOL reflects how far we’ve come – and where we’re going. It unifies our strengths under one brand, allowing us to scale smarter, deliver consistently and innovate faster.”
Rethinking Work: AI, Skills and Shifting Expectations
Australia’s workforce is experiencing disruptive trends: AI and automation, decentralised energy systems and circular supply chains are redefining roles. Employers now need flexible hiring capabilities, reskilling pathways, and agile access to talent markets within Australia and across borders.
PERSOL’s refreshed brand reflects a clear response to this shift. Its services span agile hiring, digital-first recruitment, reskilling support, and regional talent mobility, arming Australian organisations with the tools they need to stay adaptive and future-ready.
From Legacy to Future-Focused Workforce Transformation
Although the brand name has changed, PERSOL’s mission remains rooted in local partnerships. Since introducing the PERSOL brand in 2016 in Japan – followed by PERSOLKELLY across Asia-Pacific – the group has strengthened its presence in Australia through trusted brands like SKILLED, Kelly and Programmed, evolving into a partner of choice for industries navigating transformation.
The rebrand enhances PERSOL’s ability to connect local insight with regional scale – helping organisations and professionals navigate a workforce landscape defined by transformation, technology, and talent mobility.
“Becoming PERSOL and unifying our business across Asia-Pacific means we can deliver smarter, more consistent solutions across borders – while staying responsive to the unique needs of the Australian market,” added Gillam.
