PageUp announced the launch of PageUp Recruitment Marketing, a new software solution designed to support recruiters and hiring managers to automate an exceptional candidate experience and build high-quality talent pipelines.

PageUp Recruitment Marketing reduces the significant time and costs involved in recruitment with sophisticated content management, marketing automation and candidate relationship management tools.

The new capability allows hiring teams to automate unique and personalised candidate experiences at-scale, while intuitive candidate pipelining promotes proactive recruitment strategies.

PageUp CEO, Mark Rice, said: “Organisations are feeling the impact of the talent shortage, and are investing heavily in technology to understand the most effective recruitment channels. The ways jobseekers look for roles is evolving, and in response businesses must adapt and redefine how they recruit.

“PageUp Recruitment Marketing will allow our customers to automate a great candidate experience and build high-quality talent pipelines, all supported by deep analytics.”