AXA Affin General Insurance Berhad (AXA) started the year with four global HR awards received at the Global HR Excellence Awards and Global Best Employer Brand Award 2020.

The awards are Innovation in Retention Strategy, Managing Health at Work, CHRO of the Year and 501 Global HR Leaders. This is AXA’s 3rd consecutive win at both the global award ceremonies.

Organised by World HRD Congress at Seaside Lawns, Taj Lands’ End Mumbai on 15th and 16th February 2020, the prestigious award ceremonies are known to recognise innovative HR practices and honour practitioners who drive organisational growth and workforce transformation.

Chief People Officer of AXA, Mohd Syukri Ahmad Sudari attributed the global recognition to the Company’s revolutionary HR culture. He said, “It has been quite a journey for us since we started our HR transformation a few years back, focusing on driving simplication and efficiency through the deployment of robotics, automation and digitalisation.”

AXA is the first in Malaysia to recruit Amber, an AI chat box equipped with predictive capability, to help assess employees’ sentiments based on their feedback and manage expectations. Amber has reached out to 89 percent of employees since its launch in February 2019.

As part of its retention strategy, AXA has also launched AXA Well— a long-term sustainable well-being programme with a holistic approach to cater to the diverse needs in the workplace. Both Amber and AXA Well have proven to be great innovations in improving employee retention rate and attachment with the company.