Team Lewis, the global marketing consultancy, has launched Training for Trust (TFT) the world’s first biometric analytics and training service delivered from purpose-built studios.
Developed in UK, US and Malaysia over the last six months, TFT uses a combination of AI, facial, voice and eye contact recognition software, machine-based analysis, modelling and proprietary coding to score presenters, Powerpoint materials and propositions for integrity.
The tool tracks eye contact and gaze direction, voice analysis (pace, volume, clarity) and performs multi-variate emotional modelling across composure, concern, tension, positivity, attention, aversion, caution and interest.
It then uses AI to summarise results across the criteria of trustworthiness, confidence, credibility, engagement and authenticity. This allows key moments in discourse to be identified and analysed.
The service operates under controlled conditions from brand new facilites In Central London and delivers a read-out analysis to calculate an overall quartile Trust Score for delegates. From this flows a tailored training needs analysis (TNA).
TFT has multiple applications across Shareholder and Internal Communications, Investor analysis, Security and Safety, Litigation and Compliance Preparation, Crisis Training, Wtness Preparation and Candidate Appraisal/Vetting.
It is expected to be used across private, public and third sectors in vertical sectors such as Agritech, Banking, Finance, Automotive, Biotech, Construction, Cybersecurity, Education, Energy, Defence and Security, Government, Politics and Compliance, Health and healthcare, Infrastructure, Insurance, Manufacturing, Media, Marketing, Pharmaceutical, Private Equity, Retail, Technology and Transport industries.
-HR HUB
